You’ve likely felt it: that uncanny sense that your phone is eavesdropping or that the Internet is feeding you exactly what you love and everything you hate. We call it the Algorithm; the thing that decides what we see, who we talk to, and what we believe.
The algorithm isn't a single entity; it’s a hyper-focused, data-driven librarian with one specific goal: to keep you engaged longer and longer so the company can make more money. By treating your attention as a currency, platforms have built sophisticated engines that don’t just show you content; they predict your future behavior. Here is how the world’s biggest digital companies are shaping your worldview.